Hey, I’m Lynne, Dreamr’s Head of Aspiration. When I left my previous role after more years than I’m ever going to confess to, there were three things on my wish list: to work in the city centre, with a young vibrant team, and in a super creative environment. I’m very lucky to have ticked all these boxes.


My background is in developing people to be the very best they can be. With an already amazing team, I guess I’ve taken on quite a challenge – especially given my almost complete lack of technical know-how. My iMac is pretty much an antique, and when we realised my first mobile phone was the same one used in The Matrix, it was the source of much amusement at Dreamr HQ. In my defence, although we’ve already established I’m no good at tech, I love what tech can do, and my Apple watch is the my latest obsession.


Out of work, I love to be out socialising – whether in one of the nicer bars or restaurants in town, or at one of Manchester’s increasing number of cultural festivals. I’m passionate about modern art, so that helps me understand a little about the design side of things – just don’t ask me anything about coding.



 What do you think of your job title as Head of Aspiration?

I love it. I’ve since heard a few other quirky ones – UX Ninja I still help need to understand, and Head of Chaos and Head of Love were others which made me smile.

Rumour is that you don’t like brews, that being said what is your favourite drink for the office?

My drink of choice in the office is Vimto – made in Manchester and by co-incidence it’s purple, my favourite colour. I’m lucky if I can get to it before the guys finish the bottle though. I’d love to like coffee but it doesn’t taste as it smells, and tea is the vilest drink – I don’t understand how anybody could actually like it.

What do you get up to when you’re not in the Dreamr office?

If I’m not out with the Dreamr team and other friends, I love modern art – so I go to exhibitions when I can. I love the early Russian abstract stuff like Kandinsky and Malevich. I find it fascinating how they were on a journey making images which still meant something without looking like anything that’d gone before. How cool is that.